Selected work / Mattel Masterbrand
Master of my universe

MartinRocha

See the work ↓ Resume ↓
01 / Selected work

Product worlds.
Built to scale.

The work stays clean. The Mattel energy lives in the framing and pacing around it, not in the work itself.
STIIIZY beverage portfolio
Beverage / CPG / Portfolio Architecture

One system.
Multiple formats.

Sodas, seltzers, and a 100MG elixir designed to feel like one family while giving every format enough personality to stand on its own.

Product Packaging Campaign Retail
100MG Elixir bottle, front view

Elixir

Product / packaging / line extension

Watermelon Wave Super Star edible

Super Star

Hero product world / campaign object

Lemon Cherry Gelato, Blue Runtz and Cocolato open preroll tins

Preroll Lineup

Range architecture / retail clarity

02 / Packaging

Shelf first.
Still a world.

Packaging that reads fast, feels collectible, and can stretch across a real assortment without losing the brand.
Lemon Cherry Gelato product render

Lemon Cherry Gelato

Packaging / premium flower

Blue Runtz product render

Blue Runtz

Packaging / premium flower

Cocolato product render

Cocolato

Packaging / premium flower

Edibles / Flavor families

Range without
visual drift.

Multiple flavor stories, one standard. Each SKU earns a personality while remaining clearly part of the same system.

Mango Tango tropical edibles
Caribbean Breeze tropical edibles

Caribbean Breeze

Edibles / packaging

Pineapple Paradise tropical edibles

Pineapple Paradise

Edibles / packaging

Lemon Lime sour edibles

Lemon Lime

Edibles / packaging

Pink Lemonade Super Star edible

Super Star Pink

System extension / campaign-ready

03 / Campaign + Content

The product
becomes the campaign.

Exotics approached as a premium rollout, not a packaging exercise — each strain given its own point of view, then carried through the campaign.
Exotics premium cannabis flower lineup
Featured / Exotics Launch

Campaign systems
in motion.

Strategy and execution working as one system — flower, packaging and campaign creative carrying the same premium point of view.

Exotics campaign creative

Exotics

Social / campaign system

Blue Runtz campaign creative

Blue Runtz

Social creative / launch

Cocolato campaign creative

Cocolato

Campaign creative

Lemon Cherry Gelato campaign creative

Lemon Cherry Gelato

Campaign creative

04 / Culture + Experience

Build the
world.

Festival environments, music, merch and artist objects built to earn attention in a room full of noise.
Rolling Loud

Culture
with scale.

"We couldn't think of a greater brand to do it with."— Tariq Cherif, Rolling Loud co-founder

Rolling Loud STIIIZY event moment Rolling Loud STIIIZY activation moment Rolling Loud STIIIZY festival moment Rolling Loud STIIIZY crowd and brand moment
Artist Box Series

The collab became an object.

Selected celebrity box covers created for Rolling Loud — collectible campaign objects designed around the artists, not generic event photography.

Rolling Loud celebrity box art — YE
YE
Rolling Loud celebrity box art — A$AP Rocky
A$AP Rocky
Rolling Loud celebrity box art — Playboi Carti
Playboi Carti
Rolling Loud celebrity box art — GELO
GELO
EDC

Day to night.

An immersive installation designed to transform with the festival — from bright daytime curiosity to full nighttime immersion.

ComplexCon

Show up like you belong.

More than a booth moment — merch, event creative and in-space visuals built to feel native to the room.

STIIIZY ComplexCon event flyer
05 / Resume

The cover sets
the tone.

The resume is the invitation. The portfolio is the proof. This page is the single destination from that resume.

Everything here moved through a real team — in-house creatives, outside agencies, production partners — led and mentored day to day, on set as often as in review.

No links out. No second site. The strongest work lives here.

06 / Contact

Build what’s next.

Martin Rocha / Creative Director / Brand, product, packaging, retail, content, experience, and the systems that make creative scale.

hello@martinxrocha.com